Latina Fashionista champions Latinas in the apparel industry by sharing information about education & leadership.
From the 2018 LEAD Summit - "Latina girls and women make up 1-in-5 females in the United States."
It is chic to be Latina! We are the prime decision makers for purchasers in our households. And we love looking and feeling good and it shows! Latinas purchase more beauty, skin, hair products and children’s clothing than other females in the US. We can further empower ourselves by continuing our education and attaining college degrees.
Latina Fashionista programs consist of workshops and presentations held at public middle schools, high schools and public libraries; industry site visits to apparel manufacturers, Los Angeles museums, and fashion expos; and our mentors are Latina professionals working in the industry.
The California Department of Education (2013) states that 53% of California K-12 girls are Latina. They also report that 80% of Latinas graduated from high school in 2012/13. And there are more Latinas enrolled in college than Latinos. Lets keep that momentum going!
"Thank you again for all this info and I find what you do to be really great. You're giving young women a chance to get closer to their dreams."
“You've changed my life, literally....Latina Fashionista has helped me so much, I dream of being successful in the fashion industry, not just there but there is so much I want to do in life.”
"Thank you for all your hard work and all the wonderful information you share with us..."
Employers usually hire individuals who have a two or four-year fashion degree; however, a four-year degree can provide more career opportunities and higher pay.
Listed below are colleges & universities in Los Angeles where you can earn an Associate and Bachelor degree in fashion.
Latina Fashionista was founded by Roseanna Garcia, a Latina employed in the Los Angeles apparel industry. As she worked in management for various apparel manufacturers, she observed inequality in the industry especially with minorities. This inspired Ms. Garcia to share her challenging experiences as well as her successes with those entering the industry. She believes through education and leadership, we can increase our presence in an industry we notably contribute to.
Roseanna Garcia has over twenty years of experience working in the Los Angeles apparel industry. Her professional experiences took her to Russia, where she worked with a lingerie company and to China to share Latina Fashionista with college students in Zhengzhou. She also conducted research for an L.A. County report on the educational institutions offering apparel programs.
She has an MBA in operations management from Ca State Polytechnic University, Pomona, a BA in design from Ca State University, Los Angeles and an AA in fashion design from Los Angeles Trade Technical College.